WebMCP: The Website Language For AI Agents
WebMCP represents a significant step forward in making a navigatable, and machine-readable web for AI agents.
Read on flowio.co.uk
Meet The Founder
Building the Future of AI Automation
I'm Malcolm Gibb. After 15+ years leading digital transformation at UK's top agencies, I founded flowio to help businesses unlock their potential through intelligent automation.
Our Mission
Empowering UK Businesses Through Intelligent Automation
We believe every business deserves access to transformative AI technology. Our mission is to democratise automation—making enterprise-grade solutions accessible to companies of all sizes across the UK.
Speed to Value
Live in 2-4 weeks, not months
Trust & Security
GDPR compliant, ICO registered
Proven Results
4X ROI within 6 months
True Partnership
Dedicated support always
Click nodes to connect • Drag to move • Double-click to remove
80%
Time Saved
LIVE
0 connections
Malcolm Gibb
Founder & CEO, flowio
Expertise:
n8n
JavaScript
Python
PostgreSQL
Google Cloud
AWS
API Integration
SQL
Prompt Engineering
Cloud Solutions
Data Engineering
Automation Architecture
PPC & Performance Marketing
Built by Someone Who Understands Your Business
Hi, I'm Malcolm 👋 founder of flowio. I've spent the last 15 years helping businesses get ahead with performance marketing, technical solutions and commercial strategy. I have had a passion for web technology for as long as I can remember, building my first website back in 1998. Graduating with a First Class honours degree in Web Development in 2009, since then a hugely varied career that has always orbited web technology, programming, data, performance, and technical solutions, more recently artificial intelligence.
"Every business has their own internal struggle with efficiency. Whether that's slow-moving bureacracy, outdated systems, or teams stretched too thin - the result is the same: wasted time, wasted money, and missed opportunities. This is why I started flowio - to help businesses overcome these challenges and unlock their full potential with smart, simple, and effective workflow solutions." — Malcolm Gibb, Founder of flowio
50+
UK & Internationalbusinesses transformed
15+
Years of development & commercial experience
5
Official Accreditations
340+
Workflows Developed
Career Journey
15+ Years Building Digital Excellence
From leading performance teams at top UK agencies to founding flowio, Malcolm's journey has always been about driving measurable business results.
2004 - 2009
1st Class (Hons) Web Development
University of Abertay Dundee
I started my career as a web developer over 16 years ago, graduating with a 1st class honours degree from Abertay University Dundee. Specialising in a range of web technology and programming from PHP, JavaScript, SQL, Oracle, Python, HTML and CSS. I've been building websites since the late 90's!
Python
JavaScript
SQL
Web Technology
1st Class (Hons)
Degree
2009 - 2013
SEO & Digital Marketing
Various Roles
Transitioning from technical web development and application builds such as an Instant Video Interpretation system for a translation firm into the world of technical SEO and paid media digital marketing. Working at companies such as Optical Express and MediaVision managing multi-million pound budgets.
Web Development
Technical SEO
Digital Marketing
PPC Management
£5m
Budget Managed
2013 - 2024
Head of Performance
Various Roles
A decade of leading digital performance teams at top UK agencies such as iProspect Dentsu UK, Storm ID and QueryClick in senior leadership capacity - I built high-performing teams, automated processes and drove significant client results with paid media consulting, data & systems integration and more recently AI with some of the UK's largest brands.
Leadership
C-Suite
Performance Marketing
Consulting
50+
Clients Transformed
2025
Founder
flowio
I founded flowio in May 2025 with the aim to break down process challenges for businesses of all sizes, and bring enterprise-grade automation to businesses of all sizes across the UK. We started with simple automations, and progressed into full AI and automation ecosystems with over 340 individual workflows now deployed generating £2m+ in reclaimed time-savings and additional client revenue.
AI Voice Agents
WhatsApp Chatbots
CRM Integration
Custom Apps
Workflow Design
340+
Automations Delivered
£2M+
Client Savings Generated
2026+
flowio: 2026 and Beyond
Future Focus
As an established, leading ai automation agency in the UK - we've helped SMBs overcome
operational, sales, and marketing challenges. We don't just fix this with automated workflows, we
engineer end-to-end solutions with automation, AI and custom apps - and help clients achieve more than
they thought possible with AI.
Our goal is to deliver scalable,
secure
and growth-led systems through 2026 with the aim of achieving
a total of £10m in client reported cost-savings.
Our 2026 North Star:
£10m+ Client Savings
50K Hours Reclaimed
£1m Turnover
5+ Employees
£10m
Client Savings Generated
Our Values
The Principles That Guide Us
Everything we do at flowio is built on these core values—shaping how we work, deliver, and partner with our clients.
Excellence in Everything
We don't just build automations—we craft solutions that exceed expectations. Every project receives the same attention to detail, whether it's a simple workflow or a complex enterprise integration. Our 30-day money-back guarantee reflects our confidence in the quality we deliver.
4.9★
Average Client Rating
True Partnership
We're not vendors—we're partners invested in your success. Every client gets a dedicated success manager and direct access to our team.
Radical Transparency
No hidden fees, no jargon, no surprises. We provide clear pricing, realistic timelines, and honest feedback—always.
Human-Centred Technology
AI should amplify what makes us human—not replace it. We design solutions that free your team from repetitive tasks so they can focus on the creative, strategic, and relational work that truly matters.
Security First
GDPR compliant, ICO registered, and following ISO 27001 practices. Your data security is non-negotiable.
Speed to Value
Most automations go live within 2-4 weeks. We move fast without sacrificing quality—because your time matters.
Read Our Customer Stories
See how UK businesses are saving over 2,500 manual process hours, and transforming operations with flowio.
The Problem
Why flowio Is The UK's Leading AI Automation Agency
We've helped 20+ UK SMBs scale their operations with automation and AI. We take on a set number of clients so we can act as a true AI growth partner rather than just another vendor. We are the UK's leading AI automation agency for a reason.
UK's #1 AI Automation Agency
flowio
Deep Discovery: Aligning with your core business
Bespoke Design: Built for your specific needs
Precision Planning: Comprehensive, drift-free scoping
Sprint-to-Value: Real value in under 4 weeks
Measured ROI: KPI-focused performance tracking
Proven Success: Verifiable results and case studies
Live Dashboards: Real-time automation monitoring
Expert Support: Hands-on training and guidance
Future-Proofing: Proactive, opportunity-led consulting
True Partnership: Long-term growth over quick wins
The Zapier/Make Trap
Them...
Starts with tools, not strategy
Cookie-cutter templates that force you to adapt
Vague roadmaps - goalposts constantly changing
Development purgatory - vague delivery timelines
No focused efforts on measuring performance impact
Unverifiable performance claims
Emails or spreadsheets as a source of truth
DIY Handoffs: Minimal support leaving you frustrated
Only hearing from them when they want an upsell
Chasing the next invoice instead of your success
Find
Us On:
Ready to Transform Your Business?
Book your free consultation with Malcolm and discover how AI automation can save your business 80% of operational time.
From the Blog
Latest Posts by Malcolm
Insights, strategies, and real-world AI automation advice
Frequently Asked Questions
Everything you need to know about working with flowio. Can't find your answer? Book a free consultation and we'll answer all your questions personally.
About flowio
I founded flowio in May of 2025 - following a
career in performance marketing and a love of
automation,
I saw the opportunity to combine my extensive development and technical expertise with my knowledge of
business challenges to
help
solve critical bottlenecks
in the modern business landscape with AI, automation and data. I'm excited to help businesses of all
sizes transform their operations and achieve their goals with flowio.
flowio is headquarted in
Glasgow at 48 West George Street, Glasgow, G2 1BP. We operate as a remote-first
company, with our team based in Glasgow,
Edinburgh and remote locations across the UK including London, Manchester and Birmingham. For
Scottish-based SMBs we offer
in-person consulting, implementation support and
additional services to help you get the most out of your automation. We offer both in-person and fully
remote services for companies across the UK.
Currently, our team size is 3, with Malcolm as the founder and lead automation solutions architect,
a senior cloud solutions architect based remotely in the UK, and an AI automations specialist based in
Glasgow. From discovery
call to implementation you will
have access to our founder - Malcolm Gibb, and periodically the rest of our team to ensure you get the
best possible support and guidance. We are actively working on growing our team to better serve our
customers and provide
you with the best possible support and guidance.
flowio Services
We provide a full range of services that span from
business processs automation
to
AI integration, and
consulting. We develop and engineer bespoke solutions based on business
requirements and provide you
with
the most relevant service for your use-cases. Our specialism is engineering custom AI and automated
workflow solutions using n8n, Python, LLMs and other industry-leading tools, including engineering
intelligent AI voice agents.
We also offer a range of integration services, including API integration, Data transformation, and
custom app development.
We work with a diverse range of industries, including energy, B2B, trades &
construction, e-commerce,
finance, healthcare, education, digital marketing
agencies and more.
Our solutions are tailored to meet the specific needs of each industry, ensuring that our clients
receive the most relevant and effective automation for their business. We've worked with over 20+ UK
based businesses across
a varied range of sectors from implementing custom apps with a solar installation company to deploying
automated document processing for a financial services firm to engineering intelligent AI voice agents
for property and real estate firms. Read more about our case studies...
The key difference between flowio and other automation companies is our experience - with over 50
years
of combined development and engineering experience within the team and 5+ years of building with
automation and AI,
we're
able to provide
you with the most relevant and effective automation solutions for your business. We're also a
remote-first company, and have physical presence in
Glasgow and
Edinburgh which means we can
provide you with the best possible support and guidance no
matter where you're located across the UK.
We don't just provide an off-the-shelf-product - we engineer bespoke solutions based on your specific
business requirements, all with a personal and dedicated approach.
Since founding in 2025 - we have saved UK businesses over 2,500 hours of recovered time by engineering
bespoke automation and AI solutions that cut out time-consuming and repetitive tasks.
We've helped businesses recover on average £47k in annual revenue through time-saving and overhead
recovery on
average - and over £950k in additional revenue across our clients from improved conversion rates, lead
qualification and
customer response with our solutions. From an automated AI
booking
system for a boiler firm that
generated an extra £200k in revenue to a custom voice agent that
reduced call handling time by 80% for a
property firm, we've
helped businesses across a range of industries achieve their goals with our automation and AI
solutions.
Read
more about our client success stories.
Other Questions
Yes - that's what we're here for! Book in a discovery consultation with our team for a free automation
audit to help you identify opportunities to
improve your business with automation and AI backed in ROI impact projections. There's a huge range
that
you can automate within your business - from internal processes to customer facing applications.
However, understanding what to automate and what not to automate is key - and that's where we come in.
Book a quick no-obligation chat with us, and I'll be more than happy to help you navigate what to
automate.
We get this question asked a lot "What if a caller doesn't want to speak to AI?" - and the answer is
simple - we don't force it. For AI voice agents, we always declare that
the AI assistant is answering on
behalf of the business, and implement the ability for
the caller to be transferred through to a human immediately. AI assistants work with your team instead
of replacing them.
Not everybody trusts or wants to speak to AI - even if most don't realise they are speaking to an AI.
The vast majority of our clients find that their customers are happy to speak to the AI assistant, and
that it actually improves their customer experience.
This depends on your specific business sector. Some industries such as Financial Services, Healthcare,
and Legal have strict regulations around data privacy and security.
We're UK-GDPR compliant, ICO registered, and follow ISO 27001 and SOC II security practices. All
automations are built with security and compliance in mind.
We have a vast wealth of experience engineering solutions for highly regulated industries, and we're
confident that we can build a solution that's right for your business.
No. Flowio.app and any other Flowio branded entity is not affiliated with us in any way. flowio.co.uk is
a UK based AI automation agency and consultancy while Flowio.app is a Czech based Email marketing
tool.
Other entities such as
flowIO softrobotics (MIT project) and flowioeng.com (engineering company) are in no way associated
with
flowio.co.uk. We are a Scottish registered Limited company SC847474 registered on companies house and
provide AI automation implementation services, AI consulting and AI integration solutions.
Ready to Automate Your Business?
Book your free consultation with Malcolm and discover how AI automation can save you £47K+ per year. No obligation, just actionable insights.
Office
Glasgow, Scotland
United Kingdom
Prefer to talk now?
Schedule a free 30-minute consultation with our automation experts.
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