Our Mission
We believe every business deserves to operate at peak efficiency. Our mission is to empower businesses with intelligent automation solutions that eliminate repetitive tasks, reduce errors, and unlock human potential for more strategic work.
Innovation First
Constantly pushing the boundaries of what's possible with AI
Human-Centred
Technology that enhances human capabilities, not replaces them
Trust & Security
Enterprise-grade security with transparent, ethical AI practices
From Our Founder
Hi, I'm Malcolm, and I founded flowio to help businesses of all sizes accelerate growth with intelligent automation and AI systems. After 15 years of working in performance marketing within digital marketing agencies - I often saw businesses struggle with manual repetitive work or broken internal processes, talented teams bogged down with tedious workflows causing bottlenecks that hindered growth.
The possibilities for businesses to scale with AI systems are endless - from AI voice agents that handle calls and book appointments 24/7, CRM automations that synchronise your pipeline deal stages, automated document generation cutting your reporting time from hours to seconds to true agentic workflows that can orchestrate entire departments. UK businesses have the opportunity to gain a competitive edge, improve their capability, and save significant time to focus on growth.
This is why I founded flowio: to empower teams with intelligent automations that unlock human potential.
We believe the future of work isn't about replacing people, it's about amplifying what makes us uniquely human by removing the friction that holds us back. When teams are freed from repetitive tasks and complex manual processes, they can focus on strategy, creativity, and the high-value work that drives real business impact.
Meet Our Team
 
                        Malcolm Gibb
Founder & CEO
Hi 👋, I'm Malcolm - Founder of flowio. I founded flowio after 15 years of leading performance marketing agencies, working in paid media and digital marketing has given me unique insight into the growth challenges faced by businesses across the UK - and the ability to help solve them with process and workflow automation.
As an ex Web Developer, I now combine my technical skillset and business insight into helping clients solve critical business growth challenges with AI and automation. You can expect a dedicated and personal service from an experienced AI automation Founder, when you partner with flowio.
Our Values
The principles that guide everything we do at flowio.
Excellence
We strive for perfection in every solution we deliver, ensuring the highest quality standards and successful business outcomes.
Partnership
We work alongside our clients as true partners, understanding their unique challenges and goals.
Transparency
Open communication and honest feedback form the foundation of our client relationships.
Empathy
Understanding people and their needs drives our approach to technology and innovation.
We've Got Answers You're Looking For
Everything you need to know about our AI automation services
What's behind the name 'flowio'?
We like to pronounce it flow io. We work in workflows, flows, that all require input and output - so the name felt right for what we do. The logo was inspired by the name, with the concept of code elements, and speed moving forward. There are other businesses out there with similar names, however flowio should not be confused with 'Flowio.app' or Flowio Emngineering! Our name always has a lowercase f, and our domain is www.flowio.co.uk.
How is flowio different from a typical software or marketing agency?
flowio is an AI automation agency built for outcomes, not hours. Unlike a traditional software company, or marketing agency, we move fast with pilots, with clear roadmaps and deliverables. Whereas a traditional software company delivering AI solutions may get bogged down in over-engineering solutions (and adding cost), flowio is an AI-native agency that understands where to implement AI and where to implement code.
What you get is a pragmatic growth system, not another piece of software to maintain.
What services do flowio offer?
flowio provides a range of solutions to suit each business, and we tailor our services to brief. Our core offering is automation and AI solutions for business. Not every automation requires AI, in fact around 50% of our client automation builds do not contain any AI. We provide automation solutions that remove reptitive tasks, manual work and connect your business systems together.
Our core AI solutions include AI automation development, AI voice agent services, and AI consultancy for businesses. We are tech agnostic in our builds - which means we can work and integrate into any business system you use or are looking to implement. Whether you are looking for an AI voice agent to handle your out of hours calls and book appointments, or an automated lead generation system, even a fully conversational WhatsApp chatbot - our AI solutions are tailored to each brief. (And no client brief has been identical yet!).
Our AI consultancy services are perfect for UK-based businesses looking to develop comprehensive AI implementation strategy, assess AI readiness (including data pipelines, tech stacks and more) and design a growth-led AI roadmap backed in ROI frameworks.
What types of businesses do flowio work with?
As the top AI automation agency in the UK - flowio works with businesses of all sizes across the UK. We often see that small to medium sized businesses usually between 2-500 employees with a growth focus see the most positive impact from automation solutions.
At flowio we work with client partners across a range of industries, with some current client partners in the construction and trades, hospitality, financial services, healthcare and professional services sectors. Every UK business can benefit from AI systems and automation, even within regulatory and compliant industries - flowio has the expertise, and know-how to deliver results.
Where is flowio based and do you work with clients across the UK?
flowio is based in Glasgow, Scotland, UK and Edinburgh, Scotland, UK. We deliver AI solutions for client partners across the UK either in-person or 100% remotely, with current client partners in London, Manchester, Liverpool, Glasgow, Edinburgh, Kent and beyond.
We enjoy partnering with forward thinking businesses across the UK, and offer in-person discovery sessions in the UK to deep-dive into business workflows, processes and internal operations. Whether your business is in London or Edinburgh - flowio has the ability to deliver professional, and UK-based AI automation services that deliver real results.
Who leads flowio and what's your background in AI automation?
Our founder Malcolm Gibb leads flowio - and is the solution architect behind our AI automations. Malcolm has a diverse and long-standing technical background (1st Class Hons in Development) as a web developer, with a diverse skillset in web programming languages including HTML, JavaScript, Python, SQL, JSON and more. Over the last 15 years Malcolm has been leading digital marketing agencies as Head Of roles - primarily within performance and paid media marketing - giving him deep insight into commercial challenges many national UK businesses face internally.
You can visit Malcolm Gibb on LinkedIn to see more of his professional background.
What impact has flowio driven for UK SMEs?
Since flowio launched in May 2025, we have worked with many growth focused UK-based businesses that have come to us with unique challenges. Over that time we have deployed numerous solutions that have generated real business impact - some of our stand out stats include:
AI Voice Agent for a Real-Estate Agent: -75% reduction in no-show appointments, 40 hrs/week saved on manual admin time
CRM automation for a Construction firm: 200 hours saved per month across team - circa £5,000 per month of time saving ROI
AI powered app for a Digital Marketing Agency: Helped secure £100k in new business through white-labelled solutions
Automated report generation for a Financial Services business: Reduced time per report from 8 hours to 2 minutes per report
These are just a few of our deployed outcomes, with many other projects still in-flight, at pilot phase or under NDA. Most AI automation agencies just build - flowio benchmarks and proves success to your business.
Have a Question?
Looking to get in touch? Send us a message and we'll get right back to you.