OpenAI Agentic Commerce Launch: Instant Checkout Explained (2025)
TL;DR Summary Chat→Checkout: ChatGPT adds Instant Checkout (Etsy now; Shopify soon). Merchants stay merchant-of-record; OpenAI open-sources the Agentic Commerce Protocol (ACP). ACP + feed upgrades: Stripe-backed, platform-agnostic standard; new feed fields to help product visibility (enable_search/checkout, real inventory, performance/reviews, variants/relations, geo, video/3D) with 15-min refresh. Why it matters: Discovery→purchase happens in chat; rankings prefer semantic […]